L&P dreamers - “doing it wrong”
Richard at Sport Review dot net got a press release from L&P’s PR agency on their hard case cricket tournament.
PR’s easy, it works like this:
Get list of ’sport blogger’ email addresses. For god’s sake don’t bother reading their site to see if they a) do this kind of thing thing or b) hate you
Send out a mass emailed press release
Bloggers do your job for you and send that shit ‘viral’ on the ‘internet’
Unfortunately, sportreview.net.nz’s policy is that L&P needs to eat a bag of dicks for the way they treated top blokes The Beige Brigade last year. Here’s an excerpt from the email the Ad Agency sent The Brigade when they tried to get behind last year’s tournament:“We kinda see the Beige Brigade as high profile funny guys where as L&P is always the backseat funny guy, finding humour in little kiwi truths and not really making a fuss. We…don’t feel the fit is quite right for L&P, strategically.”
‘Kinda’. That’s awesome. This is how it’s going to go on my site:
Blogger receives mass emailed press release from L&P (disclosure: blogger already thinks L&P should eat bag of dicks)
Blogger responds with snarky mcsnark snark blog post
Read on here: http://sportreview.net.nz/2009/02/11/lp-doing-it-wrong/